I didn't expect that. The "cloth" it's printed on appears to be a combination of paper and cloth. It's stiff and doesn't flow like fabric. The print quality is okay. Looks good on camera when you smooth out creases (fold lines). I wouldn't buy it again because of the print material. If you don't have space to permanently mount it to the wall, it's not ideal. Doesn't ride well and likely won't last long under heavy use.