The tool is easy for non-technical people (like me) who are not familiar with SEO or SEM tools like BuzzSumo/Semrush etc., It covers all aspects that you need from an analytical point view - it helps understand competition landscape as well! I am using this product daily since 2 months now and have no issues at present time regarding its use & features so far.
There can be some minor improvements but nothing major right know which would make things better overall considering how useful they already seem to work out fine without any significant changes required currently too. We're solving our own problems by tracking data directly related to competitors' marketing campaigns across multiple channels such as social media mentions, web traffic sources, content popularity rankings among others.