The tool is very easy to use, it's intuitive and has all the features you need to create great campaigns. I really like that they have an excellent support team as well! Nothing specific at this time but if there was something I would love it would be more options in customizing your own reports. Use their free trial first so you can see what works best for you before committing any money or resources to using them. We are able to target our customers' audiences by location, age group and gender. This helps us reach those people who may not otherwise come into contact with our brand.