I like that it provides flexibility in terms of how you can implement your own business logic within the framework as opposed to just using pre-built functions from other software (such as Twilio). It's fairly new so there aren't many examples out yet - but they are still adding more features constantly! There isn't much documentation either at this point which makes getting started difficult. If used correctly though this could be a fantastic solution for building RESTful services with ease. We're solving some problems around connecting our customers' apps together by allowing them access their data when offsite or even if offline via SMS text messaging.