Smells like a plain old spice mixed with black ice from small trees. I think this is the perfect "male car scent". It's beautiful (musky when you first spray it, so spray it when you get home and don't drive again). I'm not sure about "odor removal" but it definitely masks any other smell very well. READ BELOW! IMPORTANT!: If you spray this under the carpets, it will last a maximum of 2-3 days. To keep this going for as long as possible and not lose the whole bottle in a few weeks like I did, spray this once under the rear mats, once under the driver's side mat, then turn the fan up to maximum speed with recirculation and spray everywhere, everywhere, everywhere. it's sucking air (it's pulling from the passenger side footpeg so I spray it there), give a full spray or two on the mat and/or where it's sucking and let it suck air for about 1-2 minutes (or longer, I do this once a week when I get home from work, so I don't like sitting around for long) and then turn it off. This allows my scent to last a week or more before I need to "freshen up" my car again. And it causes my air vents to naturally freshen my car when I turn on the air conditioning since air vents hold odors much better than your floor mats.
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