This stuff smells great. My wife tells me it smells like cupcakes and I have to agree. If the smell bothers you, it will definitely dissipate throughout the day, but once you apply it has a very pleasant vanilla scent. It is easy to apply on the face (under the beard) as its consistency is thicker than most beard oils. It's a bit more like applying lotion, so it's easier to direct it to the right places.
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