I like how captivating is can make one feel when you see their logo or video! Very good idea about creating an effect on users' minds for marketing purposes - especially from advertising agencies which want to target customers in specific ways and increase brand awareness at once. Also very effective tool if used properly regarding SEO aspects (content creation) - not only does your website get more visible but also gains visibility over time due to constant optimization that takes place via keywords etc., so basically great way to boost site's popularity and gain new traffic by the day.