The ability to see all of our data in one place is great! We are able fix issues that we might not have realized were an issue if it wasn't right there at hand with everything else available through houndIt enterprise platform (ie., Salesforce). I think this could use some work arounds or maybe even better integration into other platforms like Hubspot would help as well - but overall good product!! It's been very helpful when trying new things out within my team such has A/B testing & landing page optimization etc..