It is very easy to use, it's not so difficult as other solutions for tracking customer behavior online but has an excellent interface that makes user experience pleasant also if you have no technical knowledge in programming languages like PHP or C# etc., I recommend this tool because of its ease-of -use feature which allows users without much expertize get up quickly with their first project; however there are some limitations when we want more complex features such us sending push notifications through google cloud messaging service (GCM). To track customers' activity while they're using our website from any device at home/office by means web browser only! Also helps identify where people click most frequently within each page helping improve SEO results since search engines can't see what happens behind links inside pages unless explicitly asked via Google Analytics API integration.