I don't usually write reviews, but I had to. You might be confused by the 4 star rating if I love this cable but I'll get to it. First off, I'm so happy this thing works! My charging connector was a bit broken on my iPhone, to the point where I had to keep angling the cable a certain direction and even then it was a shit shoot (yes it was the connector itself, not the cable, even tested in the Apple store). I plug in and it starts charging immediately. No hassle, no flipping or installing two bookends on each side to hold your phone at a 37.3 degree angle. It just worked! Charging seems fast, data transfer hasn't been tested, but it doesn't matter to me. The cable works in all directions, it doesn't need to be connected in a specific way, just to connect. Very happy with this purchase. I will say that the main disadvantage is that the part that connects to the phone is wider than the phone itself. So much so that the case cannot fit flush with my phone. If this becomes a problem I can easily trim the insert to fit, but I'm afraid it might catch on something and fall out. Advantages: * Easy to work with * Includes 8 heads for different products * Medium to long cables. * Tiny blue light on the cord so you can find it at night. The cable seems strong enough, but for travel and a lot of exercise, cables don't last as long without a jacket * Magnet could be stronger. A braided cord and connector that sits flush with my phone would make it a 5/5.