I like that it is an all-inclusive platform (not just analytics).
They also have some really good integrations with other tools, which makes life easier for our team! Some of my colleagues are concerned about having to put in more time/effort than they would prefer if this was their only tool - but overall we love using OIler as well because everything works together seamlessly!! Nothing so far specifically :) We use it across multiple teams within one organization at work. It's helpful being able to track performance against KPIs from different channels & sources simultaneously via 1 dashboard.