I'm in my 60's, fair to medium skin with pink undertones, skin looks 'young' for my age - few wrinkles. As an older woman, I know that less is more when it comes to makeup on "mature" skin. This is the first powder that acts like a foundation and sits perfectly on my skin (I use a creamy natural product). It's buildable and offers great coverage without ever caking or looking too heavy. This allows me to add more in areas where I want to even out my skin tone. Because of the powder formula, I don't need anything other than a powder blush - it's both foundation and powder in one. Usually foundations of any kind look and feel a bit too opaque for me, even the expensive brands chosen in the beauty department, and they make my skin oily so I need powder over it. That's too much for mature skin. This one drugstore priced product gives me the coverage I want with a nice matte finish. You can't ask for much more.
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