It's very easy for me as an end user (or even developer) who doesn't have much experience with APIs or integrations/connectors between different systems but wants something that works well out off box without having too many customizations required - this one does just fine! I like how it integrates into Salesforce so you can easily pull information from SFDC via API calls if needed using their connector which makes things easier when trying integrate other 3rd party apps etc..
Easy setup process once your getting used to all its features & functions. Not enough documentation available online at times though some more info would help others get started quicker than they might otherwise do through trial⼊.