I like the ability to capture just about anything, even if it's not directly on the screen. This makes it easy to create custom forms with fields that are not necessarily located in the same place as the form itself. The interface is also very simple, so there is no learning curve. There can be some lag time when you're trying to copy or paste something into an input field, but this doesn't seem to be too common. If you need a way to quickly collect data from users without having them fill out a separate survey, then this is a great solution. We use it primarily to gather feedback after our employees have completed a training program. It's been really helpful to see what they liked and disliked about the training, as well as their opinions on how we could improve future programs.