I like that it has many features in one place! It's very easy to use (even if sometimes there are some glitches). You're able to edit videos from your webcam as well as upload them directly through Facebook Messenger so no need of another application - just do everything right here. Even though they offer free versions of their tools, most people still prefer paying for something because then we know what kind of quality their products deliver us. The price seems high but considering all the functions included in every package, it really isn't too expensive at all. Especially when compared to other similar programs such as Adobe Premiere Pro which costs $300+. If you want to learn about editing without getting overwhelmed by information overload, definitely go ahead and give it a shot. They also have tutorials available online should anyone get stuck during the process. Editing short clips/videos was never my favorite thing to do before using animoto. Now however even simple tasks were much easier than ever thanks to its simplicity.