I like that it's easy to get started using, even for little projects or prototypes! You can't use all features unless you pay though (elevator pitch). Also not sure if they have plans in place where there are more than two people working together - so maybe try out different versions? We used OCCTOO mainly as an integration tool between our product development team, testers etc., but also we made some nice reports from this platform which allowed us insights into what kind users were looking forward after downloading new version releases etc..