I only had a few days so I have me can't say for sure how it will hold up, but it attaches easily, looks good and is much more comfortable than the strap that came with the Fitbit Ionic. Updated to say it finally broke last night: 11/14/18 after purchasing it in late May 2018. The clasp attaching the strap to the Fitbit broke and it fell off my wrist. Spontaneously while I was folding my laundry. I wore it almost constantly, even during hard training sessions. So today I'm wearing the Ionic with the original Fitbit band and I just ordered this one because I like it better: it's much more comfortable, prettier and cheaper enough that I can justify buying it even if it's only 5-6 lasts months. Updated again 01/25/19: When I wrote the last update, I bought a replacement band after the first band broke. This time the clasp lasted just over 2 months on one side instead of almost 6 months. So I'm revising my review and withdrawing my rating a bit. This time the plastic in the clasp didn't just fall apart (last time it literally cracked and fell apart), this time the spring just doesn't seem to hold up. I've tried putting it back on and it seems fine for a while and then it spontaneously drops out for no apparent reason. Tried twice to "fix" it after failing. After the last time I was scared I lost everything never to be seen again and scared to have to shell out $250 for a new Ionic (luckily spent hours later looking for it), I think I should just go for the lesser one return comfortable strap that's came with from Fitbit. So all in all nice and comfy but could fall apart and lose your Ionic.
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