I like that it can be used for both data analytics as well as predictive models building. The platform is easy to understand and use. It's very intuitive, so you don't have to worry about having prior experience with ML. It also allows me to access my data easily from multiple platforms (Excel, Sql). At this moment, there are not many features available but they are constantly adding new ones to improve functionality. They are working hard to make sure their product keeps up with industry standards and competition. We're using binah.ai to increase efficiency of our operations by automating processes that would normally require manual intervention.