I am a beginner in the area of photography, so I was delighted to explore the online store that Tilta offers. However, I quickly discovered that it is a nightmare for anybody who is not experienced in the industry. Both the product descriptions and the technical specs contained a great deal of jargon, which made it difficult for me to understand them. Even the names of the products themselves were a mystery to me. After realizing that I was more perplexed than ever before, I exited the website without making a purchase. If Tilta is serious about growing their customer base, they need to make their website easier for new users to navigate. For the time being, it's the ideal location for becoming completely immersed in photography jargon!