The product is easy to use and has many options available for customization. You can easily set up rules for when a change occurs in any of your applications. It's also very flexible once you have it setup correctly. Some fields may require manual input to properly save information. Otherwise everything works well enough that we are able to continue using our existing process with minimal modifications (we're not a big business). This tool allows us to automatically sync data between multiple websites/applications without having to manually update them ourselves. Additionally this saves time by eliminating manual intervention from an important function. We've found it beneficial by allowing us to automate processes where there were previously no automated solutions in place. As I mentioned above, the setup was complex but they offer support through their website or phone at all times if needed. There wasn't much thought put into how the system would be used so some.