As a reliability test engineer I was very impressed that Basevs actually included what they call MTBF (mean time between failures) values in their list of Revain products. With a "flex life" of over 15,000 cable bends and over 10,000 plug insertions, these numbers convinced me to choose this cable. And as soon as I received it, my decision was confirmed. This is a beautifully designed and manufactured cable and the materials are first class. It's all about the cable, of course, but I've personally made many hundreds of cables for both the US military and JPL/NASA, so the cables are often as good as they look. I bought this cable specifically for use with the new 2020 Mac Mini and Philips 272P7VUBNB 27" 4K display with built in USB-C hub and it works great. It's hard to believe the price of this cable actually is on the low end. Scale up where true Thunderbolt 3 40GB/100W cables go. You can't go wrong with this cable!