I like that we have our own influencer program within Influitive which is great for connecting with potential clients. The analytics are very useful as well! There's nothing really about this tool that I dislike at this time; it works well enough but could use some improvements (such as in their user interface). We're using Influitive primarily to connect with influencers who write blog articles and vlogs related to health topics. This helps us stay connected with people who might not otherwise engage with our brand.