It's an intuitive dashboard that allows you to manage your ads campaigns with ease. It helps with reporting as well. And it's fairly easy to migrate in-House software users. Sometimes, when multiple people are using the same computer, the interface can be slow or non-existent (but not at all times). We were using a lot of third party software for ad campaigns but realized that using Ad Sage, we could reduce costs while reaching more customers. The dashboard allows you see what's going right, wrong or average for each channel in real time with historical data as well! Nothing at this point but I'm sure there will be more features added soon enough once they get it out of beta testing phase (or maybe even alpha!). This software has been an effective tool during our PPC campaigns since we use AdWords/AdSense accounts from Google itself so that makes things easier than creating new ones ourselves using third party tools like Marketo etc..