I like that it's very easy to use, you can create your own templates or import existing ones from other 3D programs (e.g., SketchUp). It also has some nice features such as being able to save multiple views of an object at once, which makes for much quicker rendering times than if one had to render each view individually. The only thing I dislike about this program is how expensive it is compared to similar products out there. If you're looking for something relatively inexpensive but still have all the bells & whistles then this may be perfect for you! We are using it in our architecture firm to help us visualize ideas before we build them. This allows us to see what changes would need to happen in order for things to look just right.