I like that this app has an easy to use interface. It's really simple to set up and get going. The pricing is also pretty reasonable. I wish there was more customization available but overall it's a great tool. We have been able to create a lot of new business opportunities with Samoby. They are very quick to respond to any issues we encounter and they provide fast service when we need them. We've used Samoby to help us manage our customer base and their data to send out automated emails and text messages.