I think this belt is actually a Champion Sports brand. Let's just say the quality is lower. After all, it's a cheap belt. The elastic is ok but the "leather" part of the buckle is cheap and if you look at the picture of the black belt you can see the inside of the leather is gray around the edges which I don't see like . I am returning this belt because I bought the one I like better. However, for a very young child, the soft and flexible buckle area may be more comfortable. It's more about style and looks. Also for this seller, the "Red Cardinal" image is absolutely more like scarlet or true red. Images can be deceiving so be sure to order based on the description or other reviews as Cardinal Red is a deeper, burgundy shade of red.