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1238 Review
55 Karma

Review on CB Insights by William Turner

Revainrating 5 out of 5

Great way of understanding industry and competitive landscape

It helped us get insights into our startup competitors that we didn't have otherwise. This is an excellent tool for getting information about your competition in areas like marketing spend or team size/composition (which are very hard numbers with low variance). Also helps you understand what trends might be emerging around certain topics. I've found it difficult using this product at times because there isn't enough intuitive UI features - some things need more clicks than others when trying to navigate through screens. We used it mostly as research tools so not really looking to use much else from them but they do offer other services too which can sometimes require extra steps if not familiarized well with their system. Getting insight into competitor spending across various channels was one benefit.

img 1 attached to CB Insights review by William Turner



Pros
  • Can also track social media mentions easily within platform itself instead having to jump between sites every time wanting specific info! :) Great way to stay informed especially early stage startups where budgetary constraints make such analyses important even earlier due to lackluster budgets compared w competitive peers..I feel most tech savvy companies utilize these
Cons
  • Not the best