Best part was that it has worked perfectly with our current system which we used to do manual work before this tool came in picture. The best thing about Actico platform is its ease, simplicity & quick results as compared to other platforms like Zoho etc. Nothing much but would have liked more options while using this app (like being able to create new templates). Also I think there should be some tutorials available online so one can easily understand how things are done here. Automation of repetitive tasks. I like that it allows me to create different models in order to help us make better business decisions. The learning curve can be difficult at first but once you get used with it there's no turning back! There are other platforms out there which do similar things but none as good as this one. We use actico to automate our decision making processes so we dont have to rely solely on manual analysis/data entry anymore.