I like that it has an admin panel which allows you to view all of your data in one location for easy monitoring/management & visualization using dashboards or widgets. It's pretty powerful if used with other products such as Tableau / PowerBI etc as they can be integrated together seamlessly. There are also some limitations within certain cloud environments (eg AWS). If you're looking into stream processing then this is probably not suitable. We have been able to use it effectively though where we had previously been relying solely upon log files from multiple applications running throughout our infrastructure. The ease of use for any noob to understand how it works. I have been using this product since 2012 when we started with our first implementation in AWS RDS Aurora db. It was very easy for us to set up and get going as there are plenty of tutorials available online that can help you step by step. If you're looking at having some sort of database solution then definitely give this product a try. We used this product while implementing an ETL process from S3 bucket into Redshift data warehouse.