I don't know why USB 3.0 cables are so expensive. This one was an exception. The six foot length easily reached my external drive without having to stretch, and the red really helps me tell which cable is which when looking at the back of my computer. The build quality seems high and I expect this cable will outlast both the peripheral and the computer. If I needed another one I would most likely buy one of these (in a different color of course).
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