Review on Wide Mouth Opening Welded Soft Cooler: Spacious, Insulated, and Leak-Proof - BUILT's Arctic Ice 5234144 by Dave Russell

This cooler looks beautiful and has a certain quality. I also really like the form factor - it just fits in my car when I have a lot of other gear. However, to open the bag to take out a lemonade you need to: 1) open the 2 clips on the side and the clip in the middle, 2) open the top lid, 3) unzip the zipper, 4) remove the lemonade , and then repeat the process to close it. If you only need to open it once, no problem, but it's really inconvenient if you want to quickly grab a cold sports drink, then unscrew the lid and put it back in the fridge. Of course I could live with that IF the cooler held ice for a decent amount of time. Unfortunately it isn't. Even indoors, the ice doesn't last more than a few hours. Outdoors, in the shade, a few hours at most. Unfortunately I cannot recommend this cooler.