The ability to send out messages quickly, at scale without having to pay per text sent is great! We have been able to expand our customer base by sending out multiple different types of messages (such as event reminders, coupon notifications) in real time with minimal effort from us. It's easy to set up campaigns that target specific groups within our database using filters like age range and interests/behaviors. Sending these messages has allowed us to continue growing while reducing administrative overhead. There isn't much I dislike about this service. If you're looking to add messaging capabilities to your marketing mix then it really couldn't be better than Textbychoice. Our team uses Textbychoice daily which helps build relationships with our clients. In addition, we've also used it to notify them when an upcoming event will occur so they can prepare accordingly.