I like how easy it is to use, you don't have any real dev skills required as long at your comfortable with html/css (or whatever tech stack that app uses). It's also fairly cheap for what they offer out of box - so no need or desire to spend money up front if there are cheaper options available in other platforms such as iOS / Android etc which can be more expensive upfront costs wise but give better features down-the line compared to this product. We're using bubblewts primarily because we want our data collection process streamlined from having multiple people doing different tasks manually into one system where all information gets passed onto another person who takes action accordingly. This has been achieved by creating an internal tool within their platform allowing us access via API rather than needing users inputting info directly through various forms across 3 separate sites!