No comparison to the Natures Rest brand. They are not soft enough to hold their shape. I left them to fill for two days after delivery, and when I lay them semi-vertically on the bed, they fold up on their own. I ended up ordering them because they were on sale at the time and had really positive reviews, but if you try Natures Rest in the same size you'll be happier. This is on the right in the photos. Both pillows are the same size.
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