The cables are incredibly strong, yet very flexible. The shimmering red, super-soft nylon braid is far superior to conventional plastic-coated Lightning cables in both quality and aesthetics. At a whopping 10 feet long, even backseat passengers can charge their phones in these vehicles with only 12V dash power outlets. Many low-quality cables break at the ends of the Lightning and USB ports. The neck of each end is supported by a 1 inch rubber net that helps it stand the test of time. Would happily buy again although I don't expect it will be necessary.