This tape is much more transparent than it appears in the photo. I think if you wrap it around the spool layer by layer it looks like a nice dark brown color. But it's nowhere near brown. Even the part of the tape that comes off the spool looks darker in the photo than it really is. Luckily I had a spool of brown tape of the same size with a "felt" pattern. I originally ordered this because. I thought the tape I had was too dark. So it went well. I combined two ribbons to make nice bows that are not too dark and have a little shine (thanks to this ribbon). I give 5 stars because the band is really beautiful. It's well made and beautiful. But know that it is much easier than it looks.
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