I like that it's so easy for anyone at any skill level to use! It is very intuitive for those who are new. You can easily share this service within an organization if needed. Nothing specific - just have fun creating some pretty amazing views from almost anywhere as well as sharing them across different platforms (mobile/desktop). We've used many services over time including Google Earth Pro but we haven't found one quite yet where you're able to access it via smartphone even when not connected to WiFi or 3G data network. The fact that they let us embed our own map would be helpful too since most other tools don't give you choice unless subscribed otherwise.
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