I like that they have an API, which means i can integrate with other products or services without having to build my own app from scratch! It's easy for developers who aren't familiar yet unfamiliar enought in blockchain technology (this might be because of lack exposure). The UI could use some work - it isn't as intuitive/user friendly compared to competitors such as Hyperledger Fabric where you basically just install their codebase into your existing application rather than building everything yourself etcetc.