Having purchased at least 100 Lightning to USB cables for my small business over the past few years, I have gained insight into the durability of these cables as they are subject to significant wear and tear in our line of work Vicinity. Without a doubt, any member of our team who has one of these cables will never part with it. They are torn, twisted, overheated, sometimes used as shackles, and used for many other unsolicited purposes. They continue to be abused and continue to work.