I continue to order products from Native Union even though they are consistently worth their premium price. The body of the phone was thin and glued, the iPad sleeve was cardboard, lined with fabric and faux leather, and now that cable, while it looks solid, is dead. Native Union uses ultra-cheap materials and sells them under the pretense that it is high-end equipment, at an additional cost. The fact is that this is cheap Chinese technology, not worth a fraction of its cost. This cable is sturdy, yet the power didn't turn on right after plugging it in. Only after the move did the charging process turn on. This leads me to believe that the way they kink and wrap these cords is causing them to fray the wiring and cause a short, causing your charging cord to die soon or be already dead. Back to anchor.