I like that it allows you so many options for your website development process from pre built templates or customizations of any kind! It also has some great tutorials available online if needed as well which can be helpful in learning more about how this software works overall (such as what is possible using variables).
If anyone reading wants an easy way through setting up their entire site without having too much technical knowledge - definitely give grid tracks another look over all other choices out there because they are really good at helping people get set right away by providing everything ready made within minutes after purchase/signup etc..