Charm, key and cord were included. The keys turned out to be a lot smaller than I initially thought, but they worked very well with sheet music labels. Note tags have pop-up hearts at the bottom so you can leave them there or slide them out. Labels have a glossy side and a matte side. You can write on both, but it is noticeable. The keys come in four designs but they're really good quality for what they're worth. Would buy again.
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