INCREDIBLE! I've been using Arctic Fox Electric Paradise to color my hair for a long time and while I liked the color it faded VERY quickly. Within 4 washes it definitely needed repainting. After trying Iroiro I will NEVER go back. The first photo is the day I dyed my hair, August 14th. The second photo is TWO MONTHS later on October 17th. I never colored it during that time (you can fully see my roots because I didn't color them either). My brows needed a tint in about a month (and now they need another tint) but I wash my face daily instead of washing my head 1-2 times a week. Also added a photo in ultraviolet for all of you. The arctic fox I used was UV and I really wanted my hair to stay UV. All in all, Iroiro is fantastic! Its bright, durable and price comparable with other dyes as well as the best quality.
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