The innovated products that the creative companies such as IDEO generate do not come out of a vacuum. This book lets you become part of the creative process. It is the closest thing in a very light and easily readable way to actually getting a first hand look at how ideas peculate up from a group of radical and exciting creators. The "products" are over the top and really hilarious. I recommend this book to anyone who is in the business of creativity or even wishes to return that perfectly clear imagination you had as a child. Give your left brain a rest and get this book for yourself or gift it for lots of laughs and joy. Once you read it, place it right between your two most serious books on design and creativity to remind yourself to not forget to lighten up!
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