The best part about this tool was that it has an interface which makes customization easy without any coding required; also it can be used as standalone product or integrated with other products such as Salesforce CRM. It's free for small businesses but paid version offers more features & options at affordable price range compared to its competitors in market. 1) Integration2) Customization3) No need to have technical skills4) Easy navigation5) Free trial6) Documentation7) Can customize8) User friendly9).