I like that we can develop any solution as per client requirement,it has in built tools and libraries which makes the development easy and fast, no need to integrate with other services; this increases the system robustness, better customer experience.It takes time to set up once you learn its syntax,but if your team is experienced on sql then it's not much time consuming. ittia is having best market price in Pakistan compared to others. This is one of the best tool providers at present in market especially with pricing point on mind. This product is very easy to install,it works perfectly with many programming languages like C,C++,C# and Java. It can handle very large data sets. The only thing i dislike about this product is that it doesnt support mysql. So if you want to use an open source solution then go ahead with this one. We are using this product for our school project where we had to store huge amounts of data. It worked very well.