I like how it can compare my analytics data to others, but also give me insights into what other companies are doing in their respective industries as well! It's super helpful for getting an overall view about where you stand compared to all different metrics/categories (engagement rate per post etc.).
Definitely check out this software if looking at comparing stats between yourself or multiple brands within one industry - very useful when trying to figure out which posts work best vs not working so much!! The only downside would be having more options than necessary available from dropdowns; however they do have updates coming soon regarding adding additional fields / categories down below each metric category. This will help make sure there isn't too many choices given by default already selected. We're able to see trends over time & easily track our competition against us via comparison graphs we've.