It's kind of a niche product and I don't think people who look at it realize that. It's really cool to have ANC on earbuds this small, especially since they don't need to be charged to work. ANC requires power to function. Here's how it works (look it up if you don't know); Most wireless headsets have it because they already have a rechargeable battery to fully power the headset. These JBLs draw that power from your iPhone's Lightning connector to get that power, so you never have to worry about your headset running out of power. The sound in the headphones is excellent; they are quite comfortable for headphones; and they are certainly designed for fitness use. The cable's reflectivity is great; very, very bright. It would be easy to see in the headlights of a car on a morning run. I highly recommend these headphones, especially in their price range, even better for their average ANC. And hey, they work with your modern iPhones without a jack without an adapter.
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