Review on Resultrak by Brian Rogel

I like how you can set different goals for each channel, as well as compare those metrics between channels. You can also use it with Google Analytics, which makes things even easier! The UI needs some work; everything looks very outdated. It's not always clear what data will be provided by your provider (if any). We are solving our ROI in digital advertising management. Our clients typically have multiple campaigns running at once. This has helped us understand where they're spending their budget most effectively.