I like that it is easy to use, very user friendly with all of its features (also great for new users).
It's also quite affordable so you don't have too much money tied up in your account if needed or not used often enough by customers/users - which happens sometimes as businesses grow! Not many downsides at this time either but would love more integration into other tools such an Adobe Analytics / Google Tag Manager etc., especially when using multiple platforms from different vendors can be tricky!! Overall we are solving our customer engagement problems through better understanding what they do online & how their behaviour changes over various channels ecommerce website social media marketing email campaigns.